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Assure Orthodontics

Identity for Assure, offering world-class training and mentoring for General Dental Practitioners and Orthodontists at all stages in their career.

The brains behind Assure, 'Hutch', is a master in his field and is on a personal mission to tear up the rulebook of orthodontic teaching for the greater good. With his 'outside the box' approach, he needed a brand identity that not only captured his personality, but reflected this unique way of doing things.


Not wanting anything remotely 'dentisty' or predictable, the chosen concept was edgy, unapologetic and robust enough to compete with the big boys in the post graduate dentistry training world. The project included a fully responsive website with course booking functionality as well as all other assets and collateral for a fully immersive brand experience for every future delegate. 

brand identity | promotional collateral & advertising | large format signage & hoarding

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