Human Nature

Identity for Human Nature, a social enterprise that helps people have a more positive impact on the natural environment by using social science.

 

As a brand new start-up with a very clear set of values, it was imperative that the visual communication was clearly aligned to allow its voice to be heard effectively and earnestly.

 

Offering training and mentoring to a broad range of individuals, including conservationists, ecologists and other natural scientists, the identity needed to resonate on an emotional level while also being professional and contemporary.

 

An illustrative approach was taken with a minimal sans serif typeface to compliment a simplified mark. The mark, which can be broken down into its individual icons, encapsulates nature and human habitat in harmony.

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brand identity | event collateral