Woofin Walkies

Identity for Woofin Walkies, a recently established dog walking business covering the North Hertfordshire area.

 

It was important to my client to ensure a sense of fun, friendliness and trust exuded from the brand identity as well as the possibility of including some kind of reference to her beloved late GSP, Finn – without whom, her passion for dogs may never have begun.

 

A fun typeface, full of movement and energy was chosen as well as a vibrant purple and pink palette, adding a pop of unapologetic colour to stand out amongst the obvious choices of others. Most importantly, an ode to Finn was included in every version of the finished logo – resulting in a tear shed by the client when she first saw it (happy tears!).

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brand identity | collateral | social media assets